Holoride, Universal Pictures & Ford Partners for Car Virtual Reality Experience

Company advancing the future of in-vehicle entertainment Holoride, announced it is partnering with Ford Motor Company and Universal Pictures to create a complimentary in-car virtual reality experience that will be offered to guests for a limited time beginning October 14 through select dates until November 9. Powered by technology from Holoride, and set inside new 2020 Ford Explorer vehicles, with advanced connectivity specific for this experience, riders are transported to the mysterious world of the Bride of Frankenstein through newly inspired content created by Universal Monsters in collaboration with immersive specialist, REWIND. This marks Holoride’s first offering to the general public following their successful debut at CES this past January.

Riders will step inside a 2020 Ford Explorer from the designated pickup location at Universal CityWalk during hours of operation. Once inside the vehicles, riders buckle their safety belts, put on their VR headset and are joined by a re-imagined, virtual Bride of Frankenstein on a journey to deliver an important message to Frankenstein. Along the way, riders will encounter virtual monsters and obstacles in a fully immersive, virtual reality experience complete with sound effects and visuals that adapt to movement of the car.

Holoride uses navigational data like travel route and time along with driving data from the Ford Explorer, such as steering, accelerating and stopping to adapt the experience to match the movement of the vehicle. The result is in an in-vehicle entertainment experience unlike any other.

Source : STRATEGIC RESEARCH INSTITUTE, STEELGURU